- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.
- Google TV with Google Assistant organizes your content all in one place.1 Stream from your Apple device with AirPlay 2 support.14
- Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.2
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode6.
- Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.7
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1.
- Hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
- Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.
- See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.12
- Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar.15
- With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.16
SONY 77" BRAVIA XR A80K 4K HDR OLED TV
$3,199.99 Regular Price